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Meet The Team
We’re the opposite of ordinary! We scale innovation to our client’s budget and goals – and roadmap your implementation success. We’re the originators of the Education Enterprise Scorecard, benchmarking continuing education success and sustainability. We study your market, find revenue opportunities, ensure your opertional model skillfully supports your expansion. We’ve synthesized learning science research into design models that we’ve operationalized to deliver best-in-class results to our clients. And transforming learners is our favorite. Let’s create events and education that drives your competitive advantage.

Founder & CEO
Tracy King (they/them) MA, CAE
Professional Interests: Neuroinclusion, workforce development trends, EdTech, accessible and inclusive experience design
Personal Interests: Family, travel, meditation, reading, candles, digital nomad adventures

Senior Operations Manager
Lacey McCloud (she/her), Certified Director of Operations
Professional Interests: Data science, data analytics, and obtaining the PMP certification
Personal Interests: Traveling with my family, gardening, new food and drink recipes and digital planning

Senior Learning Assessment Strategist
Kimberly Douglass (she/her), PhD
Professional Interests: EdFuturism, market research for educational innovation, microlearning, neurodiversity & user experience, intergenerational mentorship
Personal Interests: Neurographic art

Content Strategist
Susanna Gauger (she/her)
Professional Interest: Engaging customers though telling impactful stories
Personal interest: Exploring new places

Senior Instructional Designer
Rachel Buczynski (she/her), M.S.Ed, CAE
Professional Interests: The application of adult learning theory to educational & event planning; analysing and improving planning systems; facilitating lifelong learning as a part of equity
Personal Interests: Time with family, friends, and dogs; RVing and hiking; karaoke; searching for fun finds at secondhand stores

Senior Instructional Designer
Manuel Calderon (he/him) M.Ed
Professional Interests: Leveraging simulation for experiential learning across diverse disciplines with a focus on enhancing practical competence, fostering critical thinking, and promoting collaborative skills in education
Personal Interests: Grilling, basketball, hiking and finding joy in the art of barbecue

Instructional Designer
Maria Cruz (she/her), MS ED
Professional Interests: Designing innovative and engaging learning experiences that address challenges and improve performance
Personal Interests: Ballroom dancing, Pure Barre® fitness, action-adventure fiction, horror movies, and creating children's coloring books

Instructional Designer
Andrea Lythgoe (she/her) MS
Professional Interest: Learning more about using microlearning delivered regularly over time for training
Personal Interests: Nature photography using unusual techniques like selective focus, intentional blur, and double exposure

Instructional Designer
Daniel Santos (he/him)
Professional Interests. Creating courses using Rise/Storyline, eLearning, ILT, and Spanish translation of learning resources. Currently researching Ethics in corporate training
Personal Interests: Traveling to new places with my partner, board games, trying new foods and beverages, and going on nature walks

Senior Instructional Designer
Cate Sheehan (she/her) M.Ed
Professional Interests: Exploring new tools and ways to use old tools to facilitate learning
Personal Interests: Family, movies (sci-fi and indie), as well as tap dancing and soapmaking

Instructional Designer
Jamie West-Sardo (she/her), MS
Professional Interests: Microlearning, gamification, narrative-based education
Personal Interests: Baking, forest bathing, embroidery, speculative fiction

Senior Technical Writer
Heather Pillsbury (she/her)
Professional Interests: Developing and enhancing client documentation and communications with a focus on clarity and usability for the appropriate audience
Personal Interests: Reading, cooking, traveling, hiking, biking, camping, listening to music, learning Spanish, collecting coffee mugs, and snuggling with cats

Program Coordinator + Podcast Producer
Jasmine Kilgore (she/her)
Professional Interest: UX design
Personal Interests: Traveling with my family to new places

PR & Brand Partnerships
Keturah Harris (she/her)
Professional Interests: Digital storytelling, public relations, and cultivating brand partnerships
Personal Interests: Makeup artistry, concerts, and travel
Partner with Us
Let's coordinate a conversation about your project or innovation, and transform challenges into competitive advantages.