COMPETITIVE ADVANTAGE

Workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams. Old learning formats and pricing models are failing. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.

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Leaders like you see the shifting landscape and deeply desire to pivot from reactionary tactics to strategic intention. But what investments should you make with your limited budget to get the sustainable results you need? What’s required to advance your competitive advantage?

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Tracy shares a proven blueprint that drives results. In her book you’ll learn:

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• The kernel truths workforce disruptions reveal about how to position your learning programs in your market.

• Common mistakes associations make managing their learning portfolio.

• Key investments that will differentiate your programs from competitors.

• Partnership opportunities that result in passive revenue streams.

• And the elements of an education strategy that will future proof your association.

• Bonus: Assess the strengths and weaknesses of your continuing education business with Tracy’s powerful diagnostic Scorecard

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Get your copy!