CREATE PROFITABLE AND SUSTAINABLE EDUCATION PROGRAMS
IF YOU'RE NOT EARNING WITH LEARNING, LET'S FIX THAT
Join me for a 6-week consulting-intensive that steps you through a systematic (and repeatable) framework revealing the levers in your education portfolio to fast-track your success.
Leverage my 25 years in continuing education and let's strike your bullseye.
You bring your priority program issue and I'll bring systems, tools and new lenses for crafting a personalized solution.
Accelerator is a big bite of business acumen specifically around CE programming. Our work together results in a one-page education strategy map and implementation prep for your priority program.
Here's what I know for sure
Education programs that are reliably profitable (and sustainable) are backed by a strategy. And creating this strategy may be different than what you think.
Strategy documents that are filed and forgotten do not move us toward our bullseye outcomes. But we will develop KPIs and markers that will.
You have money hidden in your learning portfolio. I can help you find it.
Marketing gets the finger point when we don't hit our reg numbers, but there are other factors within our control that we can optimize to exceed our revenue goals.
If you were thinking about paying a consultant to develop your education strategy - Accelerator will be a bargain. Develop your education strategy map AND build business acumen in your team.
FREQUENTLY ASKED QUESTIONS
Who is this for?
Professional and trade associations ready to operate their education portfolio strategically. You choose which staff will participate.
Where do we meet?
We'll meet weekly by Zoom call for six consecutive weeks.
Who is this NOT for?
This is an active participation process. Those who are not committed to full participation are not a good fit.
Who should participate?
Staff who lead education divisions and are directly involved with the planning, preparation and marketing of education programs!
How does it work?
Access resources, exercises and templates in advance of our weekly consulting call in our online portal.
How much time?
Plan to spend two hours per week in addition to our call to complete pre-call exercises, pull data, and assemble your questions.
WHY WE DON'T CREATE AN EDUCATION STRATEGY FOR YOU
I could create your strategy and it would be awesome, but in my experience, consultant created strategies are ineffective. They are haunted by sentiments like "that would never work here" or "we won't be able to get people to execute that" or "we'll do this part but shelf the rest" which means that shared effort and all that money do not meet the organization's outcomes. We could have an honest conversation about whether those sentiments are accurate or escape hatches, but the singular truth is strategy doesn't matter if it's not implemented.
So instead, I show you where the levers are in your learning portfolio and teach you not only how to create a strategy that will work for you, but what happens to it when conditions in your market shift - because they will. Together, we'll map out your strategy, but even more valuable, I'll reveal to you where the dependencies are so you can meet change with agility. By building business acumen in your team, you don't just get a deliverable, you build capacity to lead with learning.
WHAT PEOPLE SAY
The opportunity to work with Tracy in her Competitive Advantage Accelerator program was game changing for us. She helped us get laser focused on the educational program we most want to improve and led us through a thoughtful process that one-by-one brought several strategic priorities into alignment in ways we hadn’t previously imagined. We’re now positioned to significantly elevate the value of our online learning program and with it the value of membership by better leveraging our human capital much more effectively against a new education roadmap. No new technology investment required! And the best part? We will be able to apply what we learned from Tracy and the tools she provided again and again as we evaluate other current and potential new educational programs. Priceless!
— Ragan Cohn, Executive Director, OATUG
HERE'S A PREVIEW OF THE TYPES OF INSIGHTS OUR SCORECARD DELIVERS
Hidden Business Opportunities
One of the most common challenges associations approach me with is building reliable revenue streams with education programs. Yes, the continuing education market is competitive, but if you are strategically positioned, you really should be earning with learning. These three hidden business opportunities are a snack sized sample of the types of insights generated by the Education Enterprise Scorecard exercise we will work on together during our six-week consulting process - tailored to you and your ideal outcomes.
WINS YOU'LL WALK AWAY WITH
We take massive action during our six weeks together resulting in quick wins that will fuel your competitive advantage.
Establish your learning portfolio's baseline with our proprietary benchmarking tool
Generate critical insights though our business analysis and alignment exercise to remove innovation obstacles
Determine your market position to establish your competitive edge
Craft your strategic objectives and metrics so you can track your progress and flex intelligently when conditions shift
Explore program formats that will deliver the transformational results your target learner is looking for
Assemble your one-page strategy map you can use as a communication tool with stakeholders, inform market research, and guide program implementation