AI can be both an enabler and a disrupter. How is your organization performing on these four strategic levers?

Every year, association executives invest six-figure budgets into events that deliver great experiences but fail to drive sustainable growth. The difference between those who struggle with declining attendance and those who build waiting lists isn't the quality of their speakers or the appeal of their destinations—it's their approach to portfolio integration.

We say we want to deliver peak experiences, but our event must be the peak of something. It needs to be designed as the crescendo of year-long value. Buzzy trends may grab focus, but they camouflage a fatal flaw: Events are designed as one-offs.

What if I told you that 20% of the professionals attending your events are at a disadvantage—and not because of their ambition,...

GenZ is the most entrepreneurial and neurodivergent generation to date. Perpetuating norms isn’t their thing. They have different ideas...

We can create a more predictable future, a reliably successful program, with a few strategic moves. One of them is defining your...