An education and events catalog and a portfolio are not the same thing. And the difference between them is one of the most consequential strategic distinctions in association education today.

AI can be both an enabler and a disrupter. How is your organization performing on these four strategic levers?

Ready to enhance your venue selection strategy? Here are 8 key items to look for when selecting your in-person venue. Incorporate these priorities into your RFP wish list - and then see how the space measures up for yourself during your site visit.

Every year, association executives invest six-figure budgets into events that deliver great experiences but fail to drive sustainable growth. The difference between those who struggle with declining attendance and those who build waiting lists isn't the quality of their speakers or the appeal of their destinations—it's their approach to portfolio integration.

We say we want to deliver peak experiences, but our event must be the peak of something. It needs to be designed as the crescendo of year-long value. Buzzy trends may grab focus, but they camouflage a fatal flaw: Events are designed as one-offs.

I was recently invited to participate on a panel on AI in continuing education and training. One of the questions the moderator asked me was what priorities need to be part of a minimum viable AI strategy for professional associations. I offered three tips, but now that you're here, I'll give you five. At this point having an AI policy in place guiding ethical and judicious use, protecting time for your team to explore AI-enabled capabilities for learning (new tools and featu

Podcasting is a rapidly growing global phenom that has piqued the interest of advertisers. Research from Midroll Media ( via Rain News )...

What if your company was unintentionally turning away some of the best talent available? It’s happening every day. Neurodivergent professionals are routinely overlooked due to outdated hiring practices, rigid workplace norms, and a lack of meaningful accommodations. This isn’t just an ethical issue; it’s a business problem. Companies that fail to embrace neuroinclusion are missing out on innovation, productivity, and a stronger, more resilient workforce. And with neurodiverge

We can create a more predictable future, a reliably successful program, with a few strategic moves. One of them is defining your...

When you go to market with a new education program and don’t see the response you hoped for, what do you do? Getting registrations in the...