We say we want to deliver peak experiences, but our event must be the peak of something. It needs to be designed as the crescendo of year-long value. Buzzy trends may grab focus, but they camouflage a fatal flaw: Events are designed as one-offs.

I was recently invited to participate on a panel on AI in continuing education and training. One of the questions the moderator asked me...

How can we ensure more diversity among speakers at our education events in the coming year? TL;DR -- Invite, Welcome, Accommodate Invite...

We can create a more predictable future, a reliably successful program, with a few strategic moves. One of them is defining your...