"I'll help you
What if you could access a blueprint that revealed exactly how to leverage the resources you have right now for greater impact and profitablilty that's sustainable for your team?
What if you could introduce strategic learning innovations that would radically improve your CE program market position?
What if you could transform a program from a profit loss to a profit leader?
What if you could attract new audiences to your education programs extending your reach and revenue?
What if you could introduce eLearning programs with the confidence they will generate participation AND additional revenue streams?
What if you've read my book, Competitive Advantage, and really wish there was a way to shorten your runway from where you are to where you want to be.
The thing is, you can!
I've worked with dozens of associations across industries with national and international reach to leverage their learning portfolio for powerful returns like these.
These are organizations that want to be game changers, best in class, strategic innovators who desire to dominate their market. They're mission driven, but want to be business savvy too -- both delivering amazing experiences and growing sustainable revenue.
Are you ready to transform your challenges into competitive advantages?
Working with Tracy King, InspirEd, is resulting in a transformation of the Washington Society of Association Executives (WSAE) education program in a way that has exceeded my expectations. Tracy helped WSAE tackle the single biggest organizational challenge - how to deliver relevant education and networking that meets the needs of our time challenged executives.
brit kramer, cae, executive director
Washington Society of association executives
When our team member suggested we engaged Tracy King and her Accelerator program, my initial thoughts were, “Ok, sounds like a great idea. We will learn some new tricks.” A great idea is an understatement. It was the best suggestion our team member could have ever made! As far as a few new tricks, we have transformed our process for creating and executing educational programs going forward. The well thought out program provided us with weekly readings, videos, and homework (yes, helpful homework!) that forced us to think through this process. What people may not realize, Tracy does not just give you a plan and have you fill out the template. She teaches you how to dig deep. She teaches you how to evaluate your current programs. She teaches you the steps you need to follow to create all future programs. Our weekly assignments generated great discussions among our team members and gave us all the confidence to move our association forward. We are beyond excited about the roadmap we have started and the new product we will be bringing to our association in 2020. Thank you, Tracy, for not just feeding us, but teaching us to fish!
MICHELLE LEE, CPC, EXECUTIVE DIRECTOR
Organization for Safety, Asepsis and Prevention
The opportunity to work with Tracy in her Competitive Advantage Accelerator program was game changing for us. She helped us get laser focused on the educational program we most want to improve and led us through a thoughtful process that one-by-one brought several strategic priorities into alignment in ways we hadn’t previously imagined. We’re now positioned to significantly elevate the value of our online learning program and with it the value of membership by better leveraging our human capital much more effectively against a new education roadmap. No new technology investment required! And the best part? We will be able to apply what we learned from Tracy and the tools she provided again and again as we evaluate other current and potential new educational programs. Priceless!
Ragan Cohn EXECUTIVE DIRECTOR
oracle applications & Technology user group
Tracy embodies the “teach a (wo)man to fish” model. We originally approached Tracy to work as a consultant, but she suggested this alternative - why not teach me how to do it for myself? Tracy’s crafted a series of building blocks, each block providing me with a skill that I can use to build our education strategically. From learner personas to revenue models, Tracy thinks about the entire business of education. For the first time I know where we’re going strategically. I joke that she’s also a therapist, listening to me recount the overwhelming amount of work and frustration. With a sense of humor and a patient ear, Tracy is supportive and engaged in my success.
maura davis, senior director, education
american Gastroenterological association